Spring Summer 2020

“Cherished” - Our Spring Summer collection 2020 was reflective of our customers transformative travel dairies. I wanted to design a collection for the woman that is free spirited and in touch with her emotions as she travels. I wanted the collection to be toned down from previous collections, I have a more organic and sustainable feel in the fabrics and style in which can be worn at ease. 

The colour and prints are reflective of the sites she sees on her travels and the collection itself is a celebration of a wardrobe that can travel with her, from Workwear – ‘Day-ccasional’ – Casual – Party wear

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Spring Summer 2020
Lookbooks & Linesheets

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Pure Spring Summer 2020

Exhibition Layout Plan

I had designed the Pure Exhibition Stand. I drew up basic plan of where we would like product to sit on a stand. Additionally I produced graphics and planned the visual merchandising for the stand.

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AE Autumn Winter 2020

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SilkFred & AE Concessions